Often times, you see a brand, product or idea abandoned early on once the realities of what it will actually take to grow and succeed (especially to become a viable business) really set in. BB: I’m often surprised when I talk to entrepreneurs in the early days of their start ups and they haven’t given any consideration to marketing. Success begets success, and with more success comes more work. I’m a dog owner, so rain or shine, hot or cold, I’m out walking my dog. But when I canvassed some of my friends and coworkers about these harsh ingredients, no one knew how harmful they could actually be. We won’t even have any products for sale in the front part of the store. This local, all-natural skincare brand has closed their three Toronto locations and cancelled all treatments until further notice. I’m going to share at not-so-well-kept beauty editor secret: on most days, we have a flood of products spilling over our workspaces. of a particular brand will come into the store, talk about their products, give you some samples and testers, or even give you a makeover or mini facial depending on their products. Sections of this page. Oct 20, 2016 - Winner, Best Canadian Beauty Product from Chatelaine Magazine. Consonant Skincare has made a name for itself among Canadian beauty editors, with many devotees ... founder and owner of Consonant Skincare. It used to be that beauty retailing was the exclusive domain of Department Stores. Consonant Skincare’s value proposition could see it expand its base of stores well beyond the Toronto market — with prices that are mid-range and quality that is unmatched, the brand anticipates gaining and maintaining loyalty by supplying exceptional products in friendly, attractive retail spaces. So this can make distribution a challenge, not just outside of Canada, but even within our own borders. of a particular brand will come into the store, talk about their products, give you some samples and testers, or even give you a makeover or mini facial depending on their products. What goes on your body goes in your body® I don’t just plan to go to the gym, I make an appointment to meet someone there. Bill’s Tip: “A little of this molding paste goes a long way, and lasts a long time. Consonant HydrExtreme I am also hugely inspired by Trinity Mouzon Wofford, founder of Golde. Notify me of follow-up comments by email. How we feel about our body and skin, how we manage stress and many other dimensions of mental health can impact the skin. My Consonant Skincare at-home regimen: Organic Foaming Face Wash ($18), HydrExtreme ($72) and DHE Mask ($45). See our, Why Women Skip Meals to Save Up for Beauty Products, Proenza Schouler collab for MAC Cosmetics, Consonant Ultra Moisturizing Organic Face Cream for Dry Skin. BB: This isn’t always easy. Required fields are marked *. It’s a brand that’s been built on integrity–not a trend, or fad, or Instagram hype–it’s just simple, and really good clean products. Consonant HydrExtreme, $72. 6. I’m a work out fanatic, and I’m embarrassed to say some days I go to the gym twice. E7: In an age where more shopping is happening online, how does retail and your flagship locations still benefit your business and customers? Your personal information will be used to better tailor the offers, promotions and other communications and materials that we deliver. Your email address will not be published. The world’s driest skin has finally met its match in this next cream. It used to be hard to create a beauty brand, but now anyone with a credit card and a computer can build a web store and launch a company practically over night. In this case, more is better. La ligne de soins de la peau de Consonant n'a rien à envier aux marques les plus luxueuses. Carly Ostroff, Writer: This former PR girl turned fashion and beauty writer is keeping The Kit readers up-to-date on the season’s biggest trends. Being an entrepreneur may sound desirable and cool, but true #entrepreneurlife is extremely hard work that’s both difficult and challenging. Consonant Ultra Moisturizing Organic Face Cream for Dry Skin, $54. E7: You’ve mentioned the power of your email list (thanks to Sweetspot) what tips would you give to an entrepreneur looking to introduce or improve their email marketing? When you pair award-winning products with our care suggestions and expert-led wellness events, you can take your skin+care practice to … Keep reading to meet Bill and his company! E7: Who is the Consonant Skincare customer and where can your products be purchased? One of my most favourite things about the company, however, is the founder himself, Bill Baker, because he happens to be one of the loveliest and most gracious people you will ever meet–which is a quality I really love in people in general, but it’s always really refreshing to find in a leader. Craig Patterson, now based in Toronto, is the founder and Editor-in-Chief Retail Insider. The natural skin-care aficionado recommends this hydrating face cream for sensitive skin. We talked to founder Bill Baker to find out more about how he is working to change our perceptions of natural skincare. By Deidra Barton “What goes on your body, goes in your body,” is the Consonant Skincare team’s philosophy when it comes to beauty products. Teaming up with a cosmetics chemist and a high-school friend, Bill created Consonant Skincare in 2009. Learn about Skin + Mind below. sign up! How we feel about our body and skin, how we manage stress and many other dimensions of mental health can impact the skin. Learn how to support your skin through the Consonant 4 Dimensions of Wellness. Founder Céline Tadrissi was inspired by the Canadian wilderness to create her skincare line, and takes pains to source ingredients—like their proprietary Céla Complex, a blend of six Canadian botanical extracts—wherever possible. Name & Title:  Bill Baker, Founder and CEO. In fact, his Toronto-based skincare brand claims to offer 100 percent natural products which are also made in Canada. Consonant skincare est notre ligne de cosméceutiques. So I started making appointments for things outside work. Our mission at Consonant Skin+Care is to produce innovative products that deliver immediate results and contribute to your overall well-being. When Consonant opened its first store in Toronto seven years ago, it did so on a shoestring budget, says William Baker, president and founder of Consonant Skincare. Second, the number of competitors has exploded. After years of suffering from adult skin issues, when Bill was unable to find natural products to fit his professional lifestyle, he decided to develop a line of his own. These early adopters were typically shopping for their personal care products in health food stores, which didn’t appeal to me. BB: There are two major challenges, both of which have emerged in our relatively short time in the business. For many, it can be an emotional experience when problems you’ve been fighting for years are finally behind you. body. Toronto, ON – Consonant, Canada’s leading line of premium natural skin care introduces a new high performance product, Maximum Glycolic Meta Serum™, to its collection.The serum boasts the maximum allowable concentration of glycolic acid in an over-the … But in our new store, customers will have an experience. This is not meant to sound negative, but it is the reality of a small business. BB: Our promise is to help people with skin achieve their best skin. As the founder and CEO of Canadian cosmetics company Consonant Skincare, Bill Baker believes in natural and local beauty. Consonant Organic Foaming Face Wash There is also the opportunity to build a national brand relatively efficiently. William Baker, founder of Toronto’s Consonant Skincare, believes moisturizers remain the biggest growth opportunity because men are more likely to wash their face with skin-drying soap and tend to enter the category through hydrating creams. E7: Where do you go or what do you do to look for inspiration? (A great problem to have!). This is (part of) why I’m genuinely so thrilled to have been able to witness the constant growth and continued success of Consonant Skincare; a Toronto-based Canadian skincare company that’s dedicated to creating great natural products for their customers. Kristina Breckon, Consonant Skincare's VP of Marketing & Operations, talks about her personal employment journey, how it helped her become effective within Consonant, and shares what contributes to its longevity in the skincare industry. Not all of these brands are viable (or even desirable), but they create a lot of “noise” in the space, making it increasingly more difficult to get noticed. Bill Baker, founder of Consonant, created a skincare line that keeps true to his philosophy – “What goes on your body goes in your body” – with a focus on natural and organic products. Photo cred – @xoxo_biancacanales. Apply to towel-dried hair for shaping and dry hair for definition. E7: How did you start your business? From New York to Toronto, Carly has previously worked at CosmoGirl!, Jill Stuart and Michael Kors. Create New Account. Frizz won’t stand a chance with Bill’s choice for added texture. Created by BlueMercury.com co-founder Marla Malcolm Beck, M-61 is a line of... Of course I knew I was fighting fine lines and had some discoloration, but what I found out was that my main concern should be my pores! BB: Almost every day a customer tells me how our products changed their life, because like me, many of our customers who have suffered with skin issues for years have discovered their best skin after switching to Consonant Skincare. Consonant HydrExtreme. I bought some to be nice, but I didn’t pay too much attention to it until I was caught short one day in the shower with no soap. Marc Anthony. There is no easy answer. Bill’s tip: “Shaving cream can eliminate friction for über sensitive skin. As such, it promoted its first move into retail from wholesale through email marketing and an opening party. So we will only achieve our vision if we offer products that are more than just 100% natural, because natural only gets you so far. But the number one lesson I have learned, is that persistence pays off. RELATED READ: Why Women Skip Meals to Save Up for Beauty Products. The kit w So, how do you go to market? The location and timing of the pop-up was key, says Bill Baker, founder and CEO of Consonant Skincare, pointing out that he wanted to target high-earning professionals who could afford the “luxury” skincare item during the time they would need it most (a.k.a. We make clinically proven, award winning natural skin care products and pair them with wellness tips to help you discover your best skin. Province Apothecary | 140 abonnés sur LinkedIn | Recommended by Naturopaths | 100% Active Plant Ingredients | Organic Canadian Skincare | Organic Facial Treatments | Province Apothecary began with the mission to produce the best skincare products using only high quality, certified organic, biodynamic and wildcrafted ingredients sourced from each Canadian provinces. The fortress of moisturizers and hair oils I’ve unknowingly built around my desktop, plus the stack of […] They are for young people and mature people, women and men, all skin types and all skin colours. And that is what is most special about our products: they’re healthy AND they work! BB: We like to say Consonant Skincare is for people with skin. It is extremely dry, prone to sun damage, and very sensitive. Consonant Skincare Ultra Firming Organic Eye Cream 1 review I've long been a fan of Consonant Body since I tried some of their earlier products a few years ago. Learn about Skin + … No man-made water feature is more spectacular than Niagara Falls, no manufactured space compares to the Rocky Mountains and no artificial lighting can match the beauty of a sunset or the drama of a full moon. We plan a year in advance, but we refine our plan constantly, so we can respond to a changing marketplace. Successful marketing requires planning and resources. Formulated to leave your eyes looking their best, this 100% natural formulation will also help hydrate your skin. the tail end of a harsh Canadian winter). Bill’s tip: “Don’t let the “dry skin” in this product name scare you. De plus nombre de leurs produits ont été primés. “I like to say we’re skin care, not salad dressing,” says the line’s founder, Bill Baker. What is most important, is that they are engineered to deliver results. But at the same time, they don ’ t just plan to to! My research I also discovered a nascent but growing movement of people looking for without. 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